Entrepreneur. Motorcycle Communicator. Industry Disruptor.
I'm not here to follow the playbook—I'm here to rewrite it.
I started as a motorcycle enthusiast and turned my passion into teaching, then shortly after I began building American Moto Co, with a goal of breaking down the segmentation within the riding world. I used my time in the sales and marketing world to grow the community and my own businesses, now I take that same knowledge and advise others.
I also serve as an advisor to the Buffalo Chip at Sturgis, motorcycle instructor at Total Control Training, and various Fractional CMO/CRO roles.
In 2026 I published The Road Always Provides, a collection of twenty rider stories from American Moto Co.
My mission is simple: break down the barriers that keep people from starting—whether that's launching a business or getting on two wheels.
From breaking marketing silos to revolutionizing motorcycle culture, these are the platforms where I'm making impact.
Bridging sales and marketing culture
A no-BS platform helping entrepreneurs understand what problem they actually solve. Because nobody cares about your product—they care about solving their problems.
Rebuilding motorcycle media from the ground up
Independent motorcycle media that celebrates the daily rider, the garage tinkerer, and the budget builder. No manufacturer ties. No gatekeeping. Just real riders.
"Working with Duzy Brat Media transformed our online presence. Zach helped us refine our value proposition and content strategy, leading to significantly increased engagement and overwhelmingly positive stakeholder feedback. The clarity in our messaging has been game-changing."
Stories from the Road
Nobody gave me my way into motorcycling. I was 26 at a car show, watching my father-in-law show off a new bike, when it hit me that I could walk into a dealership and buy one myself. So I did. A dozen bikes later I was teaching new riders every weekend, and they all asked the same questions. Which bike fits me? What gear do I need? Who do I believe?
Almost half the people who get their endorsement never buy a bike. That number is why American Moto Co exists, and this book is that mission in twenty chapters. Twenty riders from every corner of the sport, told in their own words and approved line by line by the people who lived them. Land speed records on the salt. The Isle of Man. Pakistan. The Dalton Highway. Black Bike Week in Detroit. Every chapter carries photographs from the ride itself.
If you already ride, you'll recognize these stories from the gas pump. If you passed your course and tucked the endorsement in a drawer, this is the door in.
"Everyone who is a successful business owner has the exact same brain as you and went to the same 12 years of school you did, they just had the balls to make the jump."
Business owners don't need more jargon. They need clarity, direction, and sometimes someone to sit them down and say, "This isn't working. Let's fix it."
"What matters is the ride. Not the brand. Not the price tag. Not the displacement. Just the ride."
The motorcycle world is dominated by advertising that creates subcultures and gatekeeps new riders. I want to remove the barriers to entry and increase access to good knowledge.
"The average rider I meet is just happy to be on two wheels. Period. I don't want the industry to lose that."
There's too much segmentation. I'm building communities where what matters isn't what you ride or where you ride—it's that you ride.
I want to revolutionize the way the motorcycle world moves. Right now advertising owns the space, creating subcultures and gatekeeping new riders. I'm working to remove the barriers to entry and increase access to quality knowledge. Anyone can go fast in a straight line—we need more riders who can really ride.
These are the fresh faces and new races the industry needs.
Featured articles and coverage positioning Zach as a person to watch in the motorcycle industry.
In a business world bloated with buzzwords and self-proclaimed "gurus," one founder is choosing to burn the old playbook rather than update it...
Read Full Article →
In a motorcycle landscape dominated by big unveilings and sponsored reviews, one independent voice is choosing a different path...
Read Full Article →"Zach Janik is paving the way for the next generation of riders and business owners. A person to watch in both industries."
Whether you're looking to clarify your business message, discuss partnerships in the motorcycle industry, or explore advisory opportunities—let's connect.